Website Usage Information Cookies We may use “cookies to keep, and sometimes track, information about you. Cookies are small data files that are stored on your computers hard drive and can be used to collect information about where you travel on Our Website and what you look at and purchase. They may store the information in your shopping cart, and/or your username and/or password. A cookie may enable us to relate your use of our Website to other information about you, including your Personal Information. All of these purposes serve to improve and personalize your experience on Our Website.You can control how your browser handles cookies received from websites. You can choose to refuse all Cookies, or to be prompted before a Cookie is saved to your hard drive, or to only accept Cookies from certain websites that you designate. By refusing to accept cookies from Us, you may not be able to use some of the features and functionality available on the Website.

Clear GIFs

We may use “clear GIF’s (aka “Web beacons or “pixel tags) or similar technologies, in the Website and/or in our communications with you to enable Us to know whether you have visited a Web page or received a message. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a Web page or in an e-mail that communicates to Us whether you viewed an email that we sent you or visited a certain page on our Website. A clear GIF may enable Us to relate your viewing or receipt of a Web page or message to other information about you, including your Personal Information.

IP Address and Click stream Data Our server automatically collects data about your server’s Internet address when you visit Us. This information, known as an Internet Protocol address, or IP Address, is a number that’s automatically assigned to your computer by your Internet service provider whenever you are on the Internet. When you request pages from Our Website, Our servers may log your IP Address and sometimes your domain name. Our server may also record the referring page that linked you to Us (e.g., another Website or a search engine); the pages you visit on this Website; the Website you visit after this Website; the ads you see and/or click on; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on this Website or a referral site; and other Web usage activity and data logged by Our Web servers. We use this information for internal system administration, to help diagnose problems with Our server, and to administer our Website. Such information may also be used to gather broad demographic information, such as country of origin and internet service provider. Any or all of these activities with regard to Website usage information may be performed on Our behalf by Our services providers.

How is the Personal Information used?

We will use the Personal Information you provide to Our Website, for example, to respond to your requests, process your orders, and to provide you with Our product and service offerings. We may also use your Personal Information to maintain Our internal record keeping and/or share it with Our affiliates for internal marketing purposes. In addition, We may send you notices (for example, in the form of e-mails, mailings, and the like), and otherwise correspond with you, about products, services, companies and events, sponsored by Us and others, that We think might interest you.

You may opt out of receiving such notices from Us by following the instructions in the Right to Opt In and Opt Out section below. We may analyze user behavior as a measure of interest in, and use of, Our Website and e-mails, both on an individual basis and in the aggregate. Third-Party Offers
We may provide visitors an opportunity to receive offers from Our affiliates who have services, products and offers that we think might be of interest to you. Unless you elect not to receive such offers by following the instructions in the Right to Opt In and Opt Out section below, We may from time to time provide your Personal Information to these entities so that they may send you these offers. If you change your mind and no longer want Us to share your Personal Information with these types of third parties, follow the instructions to opt out in the Right to Opt In and Opt Out section below.

Co-sponsored Contests, Sweepstakes and Offerings

Some of our contests, sweepstakes and other offerings may be co-sponsored by another company. In those situations, the information We obtain from you in connection with such contest, sweeps take or offering may be shared with Our co-sponsor, unless You instruct Us not to by following the instructions in the Right to Opt In and Opt Out section below. In those situations, Our co-sponsors will have the right to use your information for their own purposes, in accordance with their own policies. We are not responsible for how Our co-sponsors may use your information.

Service Providers

We may use third-party partners to help operate Our Website and deliver Our products and services, and may share your information with Our affiliates, service providers and other third parties that provide products or services for or through this Website or for Our business (such as Website or database hosting companies, address list hosting companies, credit card authorization companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies, and other similar service providers that use such information on Our behalf).

Aggregate Statistics

We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, Our Website and e-mails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

Legally Compelled Disclosures

We may disclose user information to government authorities, and to other third parties when compelled to do so by government authorities or otherwise as required or permitted by law, including but not limited to in response to court orders and subpoenas. We also may disclose user information when We have reason to believe that someone is causing injury to or interference with Our rights or property, other users of the Website, or anyone else that could be harmed by such activities. Additionally, we cooperate with law enforcement inquiries and other third parties to enforce laws, intellectual property rights and other rights.

Business Transfer.

In the event that We are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, Personal Information may be one of the transferred assets. Consent to Processing By providing Personal Information to this Website, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories.

Public and Interactive Areas of Our Site

We may from time to time provide interactive services on our Website, including, without limitation, chat rooms, bulletin boards and discussion groups. We are under no obligation to oversee, monitor or moderate any interactive service We provide on our Website, and we expressly exclude all liability for any loss or damage arising from the use of any interactive service by a user, whether the service is moderated or not. Similarly, We may or may not exercise editorial control over the content of any such interactive services. As a result, you may be exposed to content that is inaccurate, fraudulent or deceptive or that you find offensive or objectionable. However, We reserve the right, but are not obliged, to monitor Our interactive services and to remove or alter any content, which We consider, in Our sole discretion, constitutes a misuse. We may restrict, suspend or terminate your use of these services or the Website where We believe that there has been such a misuse. Your use of such interactive services are at your own risk. Personal Information that you post on or through the public areas of the Website are generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. You should not provide Personal Information about yourself in public or interactive areas of the Website. Such Personal Information is not covered under this Privacy Policy. You represent and warrant that content, information or other material posted by you (collectively, “Postings) are original to you, do not infringe on a third party’s intellectual property rights, are not obscene, vulgar, offensive, malicious, discriminatory, defamatory or otherwise unlawful, that no other party has any rights thereto, and that any “moral rights” in your Postings have been waived. You grant Us a royalty-free, unrestricted, worldwide, perpetual, irrevocable, non-exclusive and fully transferable, assignable and sub-licen sable right and license to use, copy, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such Postings, in whole or part, and/or to incorporate them in other works in any form, media, or technology now known or later developed for editorial, commercial, non-commercial, promotional or any other purpose. We may delete or destroy your Postings at any time in Our sole discretion. Right to Opt In and Opt Out You may have the right to “opt in and “opt out of certain of Our uses of your Personal Information. For example, at the time you are requested to provide Personal Information on this Website, you may have the opportunity to elect to, or not to: (1) receive correspondence from Us, or (2) have your Personal Information shared with Our affiliates for their marketing purposes You may also make this request by sending an e-mail to support@bayjewelers.com In this e-mail, please say whether: (i) you would like to opt out of receiving promotional correspondence from Us in general, or just via e-mail, postal mail and/or by phone, (ii) you do not want Us to share your Personal Information with Our affiliates for their marketing purposes You may also opt out of Our promotional e-mails by clicking on an opt-out link within the e-mail you receive.

Please understand that if you opt out of receiving promotional correspondence from Us, We may still contact you in connection with your relationship, activities, transactions and communications with Us. Also, a request to have Us stop sharing your Personal Information with other entities for marketing purposes will only apply as of the date of your request, and We will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such request. In these cases, please contact that entity directly.

Changes to this Privacy Policy

We reserve the right to change or update this Privacy Policy, or any other of our policies or practices, at any time, and will notify users of this Website by posting such changed or updated Privacy Policy on this page. Any changes or updates will be effective immediately upon posting to this Website. Under certain circumstances, We may also elect to notify you of changes or updates to Our Privacy Policy by other means, such as posting a notice on the front page of Our Website or by sending you an e-mail. Contact Us If you have any questions or comments regarding our privacy practices, you may contact us at support@bayjewelers.com. Effective Date: July 2011